Lisa from BLACKPINK (Lalisa Manobal) has joined M·A·C as its new global brand ambassador. Manobal is the first female K-Pop idol to be appointed as M·A·C’s global brand ambassador title.
 
Manobal, known for her charismatic, audacious stage performances and trendsetting presence in beauty, fashion, and music, not only shares a deep connection with M·A·C’s longstanding values, but also serves as an inspiration for the brand.
 
“I have always been a big fan of M·A·C! I like how the brand turns makeup into a form of self-expression which always gives me great confidence on stage,” Manobal said. “Together with M·A·C, I am excited to invite and empower more audiences as we both have individuality and diversity at our core.”
 
“Lisa’s unparalleled talent and bold, fashion-forward style make her the perfect match for M·A·C,” commented Drew Elliott, senior vice president and global creative director for M·A·C Cosmetics. “Always confident and never one to shy away from risks, she embodies our commitment to individuality and self-expression above all else. We can’t wait for her fans to see what she has in store for them through our collaboration.”
 
An International Pop Star
 
Lisa is the dancer and rapper of one of the most successful female groups in the world, BLACKPINK. The ‘How You Like That’ music video which released in June, broke several world records at the time of its release, such as YouTube’s ‘Most viewed video in 24 hours’. Manobal is loved by her fans around the world and the most followed K-Pop star online with 40 million followers on Instagram.
 
Manobal will be the face of M·A·C’s collections and key campaigns, as well as the muse for the brand’s innovation projects. In addition, with her great passion for beauty, Manobal will work with M·A·C Makeup Artists to showcase her signature looks, share beauty secrets, skincare regimens, and lifestyle with M·A·C fans.
 
In July, M·A·C tapped Lay Zhang, a member of the South Korean boyband EXO, as a global ambassador.